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Tuesday, December 27, 2011

White Front, Anaheim 1961


When it comes to collecting photographs of mid-century America, just as the locals saw it through the lenses of their cameras, our friend Charles Phoenix is king. He has amassed a treasure trove of more than a million vintage Kodachrome slides, and his retro slide shows play to standing-room-only audiences across the country.

This colorful view of the White Front store, once located at 2222 S. Harbor Blvd, comes from Charles' book Southern Californialand (published by Angel City Press). Orange County's first "big box" discount chain store, White Front was the Target of its day.

*Get yourself a copy of Southern Californialand.

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